Elsa—Behind the Scenes, Part 3
We will continue to introduce our colleagues who dedicate their days to developing Elsa. Who are they? What drives them and how do they envision Elsa as a digital tool going forward?
Marc: ”Caring about the people comes first”
I am an Engineering Manager at Elsa. Since I live in Berlin, I work remotely. When I started, everyone was already accustomed to remote collaboration so for me the distance does not have an impact on my work at all. I act as a kind of mentor for Elsa's programmers so that together we find the direction for the work we want to do and we all work towards the same goal. We basically look at Elsa’s users’ requirements and translate that into technology.
I love to work with this! Learning how to use each other’s talent in the team in the best way, and seeing them when they begin to excel makes me really happy.
What can be challenging is talking and synchronizing with a lot of people during a working day. I'm not an extrovert, and therefore it takes a lot of energy for me. If I have meetings all day I need a strategy to get by. I recharge my batteries by coding—it gives me energy.
There has always been a desire in my heart to work with that which helps people. At Elsa, it’s not just about money. Even if you need resources to run and develop Elsa, caring about the people comes first. I really appreciate that in this workplace, it is the most natural thing in the world to care about others.
Elsa has a lot of potential, and in the future, I see a technology that can expand across multiple diseases, not just in arthritis areas.
Sebastian: "I wanted to do something meaningful that I can stand for"
My title is Head of Visual Design. I am responsible for how Elsa looks and is experienced visually, in anything from the website and app to advertisements and printed material. It is important to be consistent and use the design language we have, so that the user recognizes Elsa. I generally think that you should be able to see what comes from Elsa even if you do not have the logo in front of you.
I strive to create the feeling that makes people really want to use Elsa—that Elsa is something enjoyable rather than a must. No one gets away with making a bad app anymore. It has to feel right from the beginning, otherwise you will not want to use it.
When I had children, I began to question what I was working on. I was a consultant and thought it was fun, but something was eating at me. I wanted to be a role model and do something meaningful that I can stand for and talk about. Then Elsa popped up and it suited me perfectly.
Doing something to help people is the main driving force. I even see that passion in my colleagues, who also give me inspiration in the form of being so incredibly great! It becomes a positive spiral—if I am around people who are skilled, it leads to me surpassing myself, on to a new level of knowledge.
I want Elsa to be part of a larger solution, a bridge in a collaboration involving many parties that contributes to better care for everyone who needs it. The work with Elsa is a mission to make something that will change old rules and routines.
Annika: "Simplicity is the hardest part"
I have a background as an industrial designer and work as a Design Strategist at Elsa. In my role, I am involved in developing Elsa as a product based on everything we learn from qualitative studies and interviews with both users and healthcare staff. The work includes an overview of entire processes in order to be able to analyze them and then develop concrete solutions.
It is easy to sit and create things in your bubble, but here we always have to ask ourselves what is a reasonable level and solution for those who will actually use Elsa. The app is not meant to be time-consuming for people. At the same time, we want you to get the most out of it. It's a balancing act, and simplicity is the hardest part.
What motivates me? To be told that we actually make a difference in our users' lives—it's like the receipt of why we should continue and give a drive for further improvements. But I also get motivated when caregivers express that they see a great value in Elsa. It then feels like we are involved in changing care in general, even if we are just a small, small player. Healthcare is undergoing a great change considering e-health, its development, and opportunities.
Actually, my hope is that Elsa can be for every user what every user needs, even though I know that it is difficult to meet everyone's needs. We are different individuals and thus also need different kind of support. But it is our job to find out how we make Elsa useful to as many people as possible.